About Affiliate Programs
Make money with your web site through affiliate programs. This is pay for
performance marketing that works well for both merchant sites looking for
cost-effective advertising as well as for any other sites wanting to turn their
traffic to your site into higher profits.
You need to look closely at different affiliate programs as each
has a different basis for calculating your earnings. I'll go through
each of them so you can understand the difference and assess which sort
of program is suited to your site. What you should keep in mind is which
program is most likely to generate income for you, given the content of
your site, the type of visitors you'll attract, and the type of web site
your affiliated link would lead to.
The granddaddy is pay per view or pay per display. A website
owner gets paid a certain (tiny) amount each time another site's advertisement
is displayed at their site. The trouble with this method is that web surfers
have become notorious for simply browsing. We all do this - we go
to a site, have a browse, and move on. Because of the low "conversion
rate" - turning visitors at one site into customers at another - many businesses
have stopped offering pay per view commissions to other sites. This type
is only good for very high traffic sites.
Click through or pay per click - you get paid a certain (tiny)
amount each time someone clicks on a link and visits the other site. While this
a good step better than pay per view, you need a very high volume site to make
earn a significant amount from pay per click. These schemes pay very little per
click - many pay $0.01 a click, but there are a few that pay quite a bit
more. If you can find a good, attractive site to affiliate with and
they have good looking buttons or banners, you might give them a try.
Every bit helps, and it's almost a sure bet some people will click on the
link if you feature it properly.
Pay per lead - if a visitor from your site actually
signs up or registers in some way at the other site, you get paid. These
are good programs to sign up for. Studies have shown that people
are quite willing to register at a site if it has information or products
they are interested in. Some pay per lead programs will even pay you a
commission if someone buys or registers at a later date. Choose your affiliated web sites well, put
their ads in the right context, and you can generate a good flow to the
Pay per sale - this the most common type of program, which pays
you if a visitor from your site actually buys something at the next one.
The commission rates vary, so you need to ensure you link to a site with
a good rate. This type of program actually lies at the heart of the
virtual store model, which I discuss in greater detail on another page.
Many of the biggest companies you can link to provide you with the choice
to offer a general ad linking to their site, or a direct link to a specific
product, such as book or CD.
Multi-level commissions - these programs provide you with a percentage
of commissions generated by people referred by people you've referred.
So, for example, if you're signed up for an affiliate program that you
advertise at your site, you would get an initial commission for Bob signing
up for that program after he visited your site. And, if Bob then advertised
the program and Mary signed up from his page, you would get a little extra
of yourself as the host or hostess at your site - introduce your visitors
to your partner sites.
Words To The Wise
the fine print
of the affiliate agreements!!
important details can be buried there...
One thing to bear in mind is not
to spread yourself too thin with affiliate programs. You will more likely to see
a good return if you focus on fewer affiliates to promote their products and
services more effectively on your site.
You must be clear about the type of program they offer, the basis
for the commission you'll earn, how much they pay and under what conditions.
Check to see if they require exclusivity. Some companies will not
let you affiliate with them if you advertise for their competition as well.
Look to see if there are restrictions on your site design or content.
Some of the larger companies will not let you into their affiliate program
if your site has pop-up or pop-behind ad windows - keep this in mind, too,
when you're selecting the web hosting service. Almost all companies are
also concerned about the content of their affiliates' site - this makes
sense since they do not want their brand name to be associated with sites
that might tarnish their reputation. Many companies are also concerned
with what kind of sites you are linked to.
applications for affiliate programs involve your site being reviewed.
The other company will usually want to review your site before approving
you as an affiliate. So, get your site into the best shape possible
before you apply to become an affiliate.
choose merchants and products that will appeal to the particular kind of people
likely to visit your site. Think of who will visit your site, what
their interests are, and what might be related to the theme of your site.
context to your affiliate program ads can dramatically boost your click-throughs
and ultimate conversion rates. Remember, your visitors have to be
first enticed to click on the ad or link and then want to actually register or
buy something at the other site. The base click through rate is about 1 in
a 1000 views of an ad, but can be as high as 10 or 15%. With the right
context - extra things you say yourself about the product or merchant - the
click-through and conversion rates can be very much higher. So, don't
expect that all your ads will generate great revenues simply by appearing.
Select a few of your ads to feature and provide extra context to raise your
visitors' interest. Of course, simple repetition also helps, too!
Learn How To
Make Money With Affiliate Programs
Read The Best Seller:
Affiliate Selling: Building Revenue on the Web
by Greg Helmsetter & Pamela Metivier
|Table Of Contents:
Affiliate Selling: The Next Big Thing.
Types of Programs.
A Strategy for Your Site.
Joining the Right Program
Don't Have a Web Site?
Building a Virtual Storefront.
Adding Links to Your Site.
Planning Your Implementation.
Designing Shelf Space and Picking Products.
Increasing Hits and Selling More on Your Web Site.
For Merchants: Building a Program.
What's on the Web Site.