Get the word our about your new site by posting an announcement in any free
classified ad service you can find. There are quite a few on the Internet, but
don't forget to keep an eye out for free classifieds in traditional print
media as well.
You can even set up your own classified ads section on your
web site, if you want to! Bravenet.com - Free Web Tools for Webmasters
offers a classifieds ads service among its many free website utilities.
Working the Classified Ads Copyright ©,
I have to admit, I think that placing ads in the classifieds, on
the 'big two' (America Online and Compuserve) or on the Web takes a
lot of time and generates few leads compared to Search Engine
Submissions or Reciprocal Links. The only real reason to post to the
classifieds is to test your headlines and ad copy. The more
responses you receive, the better your headline or ad copy was. When
you get an optimised ad for your particular product, you can 'roll
it out' and use it on all your other advertising media, safe in the
knowledge that it has been thoroughly tested.
When it comes to online marketing there are really only three
categories of classifieds to post to. AOL as an Internet Service
Provider gives all of its customers proprietary access to the AOL
classifieds board. To post, you simply move from the AOL main menu
to the 'Markeplace' and on to the 'Classifieds and Advertising'. You
then choose whether to post a paid ad or a free ad at the 'bulletin
board' section. Ads are rapidly removed from AOL so you need to post
frequently. The same is true for Compuserve, which only posts paid
ads. A few other good tips are:
Post to the most relevant group, you will reach more
prospective targets and generate more positive responses.
Post from an address you don't mind receiving unsolicited
email (spam) from. You may want to sign up for a free email
account at Bigfoot and set the account to
'autoresponse' with a simple message saying that you get a lot of
junk email at your Bigfoot address and if people want to ask
questions your real email address is ...... or your website
address is..... Why should you go to these lengths? Well, there
are software programs which 'harvest' email addresses from
bulletin boards and you will almost certainly receive a large
amount of unsolicited emails as a result of posting a classified
Make a note of when boards fill up and are refreshed. If you
can post when the board is refreshed you will have a good chance
of taking a high place at the top of the board and receiving more
Apart from the service providers, for which you
will need an account with them (roughly $10 per month), there are
also a million places where you can post classified ads on the
Internet. Yahoo! has a great
classified ads section which is free to post to, other recommended sites are:
Post to these sites in the same way you would AOL or Compuserve.
Use the same tips outlined above, and don't forget your
autoresponder, you don't want to drown in a sea of spam!
This article was written by Neil Shearing, webmaster at http://www.ScamFreeZone.com/
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