Website Promotion
Using Press Releases
Set up a press release to announce your new site and send it out to any media outlet you think might possibly be interested. Keep it short, sharp, and informative - stress the innovation of your site and why people would be interested in visiting it. Don't be discouraged if you don't see your web site appearing in the news immediately, as it is just a rule of thumb that most press releases are ignored. Don't expect blanket coverage, as it will not happen. Your goal with a press release is just to have the story appear a few times - even if it's only once or twice you know that hundreds or even thousands will have seen it. And that is a great success!
Some tips to keep in mind when writing a press release:
1) Remember you're writing a press release and not an advertisement
2) Stress what is newsworthy about your new site - what does it do that is new?
3) Write the release so that journalist can actually use the wording in their report.
4) Keep it short and simple so that the reader is focused on a couple of key points
5) Include facts, where relevant, about your site and its theme; i.e. 13 million people have home businesses, etc.
6) Include a contact e-mail and telephone number in case anyone wants to interview - and make sure you are to answer questions.
Useful guides to writing effective press releases that will get you off to a good start in publicizing your new website can be found at:
You can send you press releases out yourself to specific media companies you've identified, or you can use a free press release distribution service, such as:
Sell items with your own logos, & graphics from your own free virtual store - visit CafePress.com!!