The best way to drive traffic to your site is by getting
listed in the major search engines. Most sites get the majority of new traffic
to their sites because people search for a relevant phrase at one of the
search sites. There are basically three ways you can add your url to the
search engine databases, and the major sites with my rankings for them are:
pay for inclusion: pay an annual fee to be included in their database of sites
pay per click (PPC):
pay a per-click charge for appearing in search results
free submissions: submit your site for free to:
- Yahoo Sponsored Search (Overture)****
- Google Adwords ****
- 7Search ***
- FindWhat ***
- Yahoo Search Submit Express**
- Mamma **
- LookSmart **
- Kanoodle *
- Google ****
- MSN Search ***
- Open Directory **
For the highest paid traffic volume, consider Google Adwords
and Yahoo's Sponsored Search. Between these two pay-per-click programs, you
will cover the vast bulk of English language search traffic. Cost per click
can be high for the most popular words, but there are many other search
terms to bid on with reasonable per clicks charges.
The most cost effective combination is to submit to
Google Search and Google Adwords
- you can get almost instant traffic through Adwords pay-per-click search engine service and tap into the free
traffic provided by Google Search within a few weeks.
Try out Marktleap's searchengine saturation tool to see how many of your web site's pages are
already listed in their databases - you may be surprised!
Before you add your url to any search engine or directory, make sure that your web site is ready.
Check your HTML & links is correct and try to
optimize your web pages
so that you can get the best ranking in the searches.
An excellent free tool to help you find the
right key words to focus on is Good Keywords. You can
download Good Keywords for free
and look up all the combinations of search terms that included a
certain key word, plus how many people searched for those terms in the
previous month at Overture. With the 7Search results, you can even
look up misspelled keywords. As a bonus, Good Keywords also provides
information on the traffic and links to any URL on the web - analyze your own
growth or watch your competitors!