Submit to Site Match and Google
The best combination of search engines to submit to includes Google and the Overture's Site Match powered search database. Google has the largest reach of all the free submission search engines, while Site Match, which has replaced the Inktomi service, offers broad exposure on several of the other major search engines - including Yahoo. It will be several weeks before appear in Google results, but you can get site Match traffic in about 5 days.
Submit URLs to Site Match
Site Match is a database of web pages powers the web search results at Yahoo, Altavista, Overture, and more. It costs $49 for the first URL, $25 for URLs 2-10, and $10 for 11+ URLs. In addition there is a per-click charge that varies from $0.15 to $0.30, depending upon the category of your web site's content.
Benefits
Rapid inclusion into the Yahoo search results Your web pages will be included in many other major search engines. Your URL will be refreshed every 48 hours for a 12 month period.
Google - this is the top search engine of 2003 according to Searchenginewatch.com. More time is spent doing Google searches than at any other site. You only have to submit the URL of your home page and Google will "crawl" your whole site and index every page it can find! However, it can take several visits over a number of weeks to find all your pages and include them in its database. Google has lost some of its luster lately, unfortunately, as Yahoo recently dropped Google's listings from the Yahoo web search results. Google continues to provide the listings for web searches at AOL. The potential volume of traffic from Google is still well worth the wait - and it's free! You can submit your site to Google in less than a minute, and they will crawl your whole site and eventually include every page in its database.
Optimization
To make sure to score as highly as you can in the search results, you should continue to optimize your web pages after you have submitted your site. Check your HTML is correct and try to optimize your web pages so that you can get the best ranking in the searches.
Tips for Improving your Traffic:
Add the keywords you want to target in your web page's title, in both your META "description" and "keywords" tags, and in the IMG "alt" descriptions. But, make sure that your title and description are written to engage the reader's interest first and foremost. Try not to repeat your key words more than 7 or 8 times in the body of your text. Consider submitting several pages to Inktomi - this will not only increase your chances of ranking higher on a variety of keywords, but it will also help your visitors to land on the most relevant page of your site. If you have extra money in your marketing budget, consider listing your site on one of the pay per click search engines. With PPC search engines you score as high in the search results as you are willing to pay for each click on your link. The advantage is that you get highly targeted traffic - only people looking for search terms directly related to your product or services, plus your site is listed very quickly.
